Helping ZenBusiness Users Choose the Right Plan
Helping ZenBusiness Users Choose the Right Plan
Helping ZenBusiness
Users Choose the Right Plan
Helping ZenBusiness Users Choose the Right Plan
Overview
Overview
Users were being asked to make an important decision (choosing a plan for their new business) without enough clarity or information to feel confident doing so.
At the time, ZenBusiness didn’t offer a meaningful way to compare options side-by-side. This led to hesitation, confusion, and ultimately, drop-off from the funnel.
So, I focused on making that decision easier.
Users were being asked to make an important decision (choosing a plan for their new business) without enough clarity or information to feel confident doing so.
At the time, ZenBusiness didn’t offer a meaningful way to compare options side-by-side. This led to hesitation, confusion, and ultimately, drop-off from the funnel.
So, I focused on making that decision easier.
Overview
Users were being asked to make an important decision (choosing a plan for their new business) without enough clarity or information to feel confident doing so.
At the time, ZenBusiness didn’t offer a meaningful way to compare options side-by-side. This led to hesitation, confusion, and ultimately, drop-off from the funnel.
So, I focused on making that decision easier.
Role
Role
product designer
(ux/ui)
product designer
(ux/ui)
product designer
(ux/ui)
Responsibilities
Responsibilities
research → strategy →
ux → ui → prototyping
→ testing → iteration
research → strategy →
ux → ui → prototyping
→ testing → iteration
research → strategy →
ux → ui → prototyping
→ testing → iteration
Team
Team
project manager,
developers, content,
stakeholders
project manager,
developers, content,
stakeholders
project manager,
developers, content,
stakeholders
Impact
Impact
24%
+ adoption rate
24%
+ adoption rate
24%
+ adoption rate
Problem
Users needed help understanding:
what each plan included
how plans differed
which option was right for them
Without a clear comparison experience, users were left guessing, or leaving the site entirely.
Problem
Users needed help understanding:
what each plan included
how plans differed
which option was right for them
Without a clear comparison experience, users were left guessing, or leaving the site entirely.
Problem
Users needed help understanding:
what each plan included
how plans differed
which option was right for them
Without a clear comparison experience, users were left guessing, or leaving the site entirely.
Approach
I designed multiple comparison experiences tailored to different contexts, and worked closely with product and engineering to ensure flexibility across screen sizes and user states.
Approach
I designed multiple comparison experiences tailored to different contexts, and worked closely with product and engineering to ensure flexibility across screen sizes and user states.
Approach
I designed multiple comparison experiences tailored to different contexts, and worked closely with product and engineering to ensure flexibility across screen sizes and user states.
Experience 1:
Side-by-side comparison (desktop + mobile)
→ Ideal for users ready to evaluate details
Experience 1:
Side-by-side comparison (desktop + mobile)
→ Ideal for users ready to evaluate details
Experience 1:
Side-by-side comparison
→ Ideal for users ready to evaluate details
Experience 2:
List comparison (simplified view)
→ Easier scanning for quicker decisions
Experience 2:
List comparison (simplified view)
→ Easier scanning for quicker decisions
Outcome
Outcome
The results from implementing an option to compare different packages in the funnel produced the following outcomes:
Clearer decision-making experience
Reduced hesitation at a key conversion point
Positive feedback in user testing
Contributed to increased plan selection and conversion rates
Experience 2:
List comparison (simplified view)
→ Easier scanning for quicker decisions
Outcome & learnings
The results from implementing an option to compare different packages in the funnel produced the following outcomes:
Clearer decision-making experience
Reduced hesitation at a key conversion point
Positive feedback in user testing
Contributed to increased plan selection
and conversion rates